Think Before You Link

This video is a new addition to our campaign, it focuses on the latter two R's of the campaign - encouraging individuals to Report suspicious profiles and Remove them from their network.

Think Before You Link - new LINKED video

  • Click to view the LINKED video with audio description
  • Click to view the LINKED video with subtitles


Campaign detail

Criminals and hostile actors may act anonymously or dishonestly online in an attempt to connect with people who have access to valuable and sensitive information. They often do this by posing as recruiters or talent agents who will approach individuals with enticing opportunities, when their real intent is to gather as much information as possible from the target. The consequences of engaging with these profiles can damage individual careers, as well as the interests of your organisation, and the interests of UK national security and prosperity. This guidance provides practical advice on how to identify them, how to respond, and how to minimise the risk of being targeted in the first instance.

The Threat

What? Hostile actors using online platforms to approach individuals

Why? Recruitment of UK nationals to provide them with sensitive information

How? Approaching individuals online offering 'unique' business opportunities

Who? Those who:

  • Identify as an employee or member of HMG or Civil Service
  • Identify as working in the private sector or academia with access to classified or commercially sensitive technology or research

The campaign materials consist of the following:


  • Guidance for staff
  • Guidance for organisations
  • Guidance flyer
  • Poster sets
  • Videos

Downloads are available in single, IDML, INDD print formats, as well as digital web-compatible files. If you have any media enquiries or feedback regarding the TBYL campaign please contact [email protected]. If you think you may have been approached by a hostile state actor – please report to CPNI Threats.

Please note: some of the files can only be accessed through Adobe in-design. If you do not have in-design, then you will not be able to download these files.

Think Before You Link - GLITCH video

  • Click to view the GLITCH video with audio description
  • Click to view the GLITCH video with subtitles